News Releases - 2004

Ross Video introduces 10 New Multi-Definition Switcher Models at NAB 2004

Ottawa, Ontario – March 2, 2004. Ross Video today announced the launch of 10 new Multi-Definition switcher models to be introduced at NAB 2004. Models range from the compact and powerful Synergy 100 MD single ME production switcher to the extra large, hyper powerful Synergy 4 MD-X four ME production switcher. Using absolutely the latest technology, the Synergy MD™ and MD-X™ series are full of standard features at a price point that puts a multi-definition switcher within reach of a typical mid market customer.

Synergy MD features system-wide still stores and ME-based still stores. All still stores feature MediaCache™ for animated logos and short clip playout. Clips are easily loaded onto the system hard drive via Ethernet. The FlexiClean™ clean feed feature provides a positionable clean feed, available from every ME simultaneously. Revolutionary AuxKeys™ offer unprecedented branding capabilities and more. Ross’ new UltraChrome™ chroma key technology provides super fine chroma key quality with automatic set-up and easy to use controls. The RGB color correctors are perfect for fixing color temperature problems or adding creative effects.

“Synergy MD and MD-X are perfect production switchers for the migration to HDTV. These are the first switchers on the market with support for both SD and HD formats at a realistic price point”, commented David Ross, “Synergy MD and MD-X support all popular formats of HD and SD out of the box with a powerful, no compromises feature set. Existing Synergy customers will have access to an attractive
upgrade program.”

Offering a tighter control over your production and increased operational efficiencies, the MD and MD-X series offer a long list of interfaces including: video servers, VTRs, DDRs, audio servers, audio mixers, robotic cameras, routers, still stores, character generators, and more. Device control is designed to work the way a director works, making it easy to run external devices from the Synergy control panel in a live environment. Click here to read more about the Synergy MD and MD-X series switchers.

The MD and MD-X series switchers also integrate seamlessly with the ground breaking Ross OverDrive™ Live Production Control System, a system that enables production control room operation via an intuitive touch screen UI. OverDrive v1.0 will also be launched at NAB 2004.

Details of the new Synergy MD and MD-X may be obtained by contacting your local Ross Video agent, calling the Ross Video main telephone number at +1 613-652-4886, send a fax to +1 613-652-4425 or email solutions@rossvideo.com.

Ross Video manufactures industry leading Analog, SD, and HD Production Switchers, Routers, DVEs, Keyers, Distribution Amplifiers, A-D and D-A converters. Ross global headquarters is in Iroquois, Ontario. Synergy, RossGear, GearLite, Aspectizer, Squeeze & Tease, AuxKey, UltraChrome, FlexiClean, MediaCache, Global-Store, MLE-Store, MultiDSK, and OverDrive are trademarks of Ross Video.

For further information, please contact:
Jan Mills, Media Marketing Manager
T. (613) 652-3019 F. (613) 652-4425
E. jmills@rossvideo.com